All Materials regarding to B.tech R-20 in Electronics and communication Engineering with unit wise for Every Subjects are available.
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| ECE 2-2 MOB | ||
|---|---|---|
| S.No | Chapters / Units | Download Link |
| 1 | Unit 1 | Download |
| 2 | Unit 2 | Download |
| 3 | Unit 3 | Download |
| 4 | Unit 4 | Download |
| 5 | Unit 5 | Download |
ECE 2-2 MOB Important Questions and Topics Unit Wise
Unit - I
Introduction: Management and organizational concepts of management and organization-
Nature and Importance of Management, Functions of Management, System approach to
Management- Taylor’s Scientific Management Theory, Fayol’s Principles of Management,
Leadership Styles, Social responsibilities of Management. Designing Organizational
Structures: Basic concepts related to Organization - Departmentation and Decentralization,
MBO, Processandconcepts.
Unit - II
Functional Management: Human Resource Management (HRM) Concepts of HRM, Basic
functions of HR Manager: Manpower planning, Recruitment, Selection, Training and
Development, Wage and Salary Administration Performance Appraisal, Grievance Handling
and Welfare Administration, Job Evaluation and Merit Rating.- Marketing Management:
Concepts of Marketing, Marketing mix elements and marketing strategies.
Unit - III
Strategic Management: Strategic Management and Contemporary Strategic Issues: Mission,
Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process,
Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy
Formulation and implementation, Generic Strategy alternatives. Bench Marking and
Balanced Score Card as Contemporary Business Strategies.
Unit - IV
Individual Behavior: Perception – Perceptual process – Impression management –
Personality development – Socialization – Attitude – Process – Formation – Positive attitude
– Change – Learning – Learning organizations – Reinforcement Motivation – Process –
Motives – Theories of Motivation: Maslow’s Theory of Human Needs, Douglas McGregor’s
Theory X and Theory Y, Herzberg’s Two-Factor Theory of Motivation
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